THE IMPORTANCE OF COMMUNICATIONS IN AN ORGANISATION

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Communication is a very important factor in the operations of every organisation.




The communications department of the Progressive Democratic Party headed by Ukasha Hassan Ishaq is one of the most productive parts of this political party.

The department was in charge of media and public relations. It is the bridge between the party executives, the members, and the general public. The work of the communications director is a vast ocean of ideas and creativity that requires maximum efficiency.

Effective communication is an integral part of any party's success. Therefore, as the communications director of the Progressive Democratic Party, I had to make sure every information sent put to the public was the best and had the most intended impact.

As the party of the people, our communication pattern was made to fit that of the people, making sure every aspect was covered for our message to achieve the effect. That is why in my speech on the day we launched our manifesto, I assured the people of Ghana that we are not only going to work for them, but also work with them.

We had to persuade the right people, to make sure everybody understood our messages to gain their confidence.

Therefore being the communications director is more of being a strategic backbone of the party and also being effective with whatever information is shared.

Ukasha Hassan Ishaq

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